Privacy Policy
The Protection of Personal Data is Our First Priority.
We are glad that you are interested in using our web service. Below, you find information about the processing of your personal data and your rights within the use of our web service.
1. Controller
The controller responsible for the data processing is:
ip.labs GmbH
Schwertberger Str. 16
53177 Bonn
+49 228 18479 - 0
Contact: info@iplabs.com
You can contact our data protection officer as follows:
Data Protection Officer
Schwertberger Str. 16
53177 Bonn
Germany
E-Mail: privacy@iplabs.com
2. Access and Activity Logs (āserver logsā)
Each access to this website automatically causes general protocol data, so-called server logs, to be collected. As a rule, this data is a pseudonym and thus does not allow for inferences about the identity of an individual.
Without this data, it would, in some cases, be technically impossible to deliver or display the contents of the software. In addition, processing this data is absolutely necessary under security aspects, in particular for access, input, transfer, and storage control. Furthermore, this anonymous information can be used for statistical purposes and for optimizing services and technology. In addition, the log files can be checked and analyzed retrospectively when unlawful use of the software is suspected. The legal basis for this is section 5 of the German Digital Services Act (DDG), as well as article 6 (1) f of the GDPR.
Generally, data such as the domain name of the website, the web browser and web-browser version, the operating system, the IP address, as well as the timestamp of the access to the software is collected. The scope of this log process does not exceed the common log scope of any other site on the web.
These access logs are stored for a period of up to 7 days. There is no right to object to this.
3. Error Logs
So-called error logs are generated for the purpose of identifying and fixing bugs. This is absolutely necessary to ensure we can react as quickly as possible to possible problems with displaying and implementing content (legitimate interest). As a rule, this data is a pseudonym and thus does not allow for inferences about the identity of an individual. The legal basis for this is section 5 of the German Digital Services Act (DDG), as well as article 6 (1) f) of the GDPact
When an error message occurs, general data such as the domain name of the website, the web browser and web-browser version, the operating system, the IP address, as well as the timestamp upon occurrence of the respective error message and/or specification is collected.
These error logs are stored for a period of up to 7 days. There is no right to object to this.
4. Cookies
Sometimes so-called cookies are used on the site. These are small text files which are stored on the device with which you access the website. Basically, cookies are used in particular to ensure security when visiting a website ("absolutely necessary"), to implement certain functionalities such as standard language settings ("functional") or to improve the user experience or performance on the website ("performance").
Right of objection: You can determine yourself via your browser settings whether you wish to allow cookies or object to the use of cookies. Please note that disabling cookies may result in limited or completely disabled functionality of the Website.
To manage your privacy preferences, please click Cookie Settings
5. Use of Third-party tools
In order to provide our services and to be able to continuously improve them, we rely on the services of the following third party providers, through whom personal data may also be processed. We have selected these third-party providers carefully and in accordance with the provisions of the DS-GVO.
It is possible that third-party content, such as videos from YouTube, map material from Google Maps, RSS feeds or graphics from other websites may be integrated within this online offer. This always presupposes that the providers of this content (hereinafter referred to as "third-party providers") are aware of the IP address of the user. Without the IP address, they would not be able to send the content to the browser of the respective user. The IP address is therefore required to display this content. We make every effort to use only such content whose respective providers use the IP address only to deliver the content. However, we have no influence on this if the third-party providers store the IP address for statistical purposes, for example. As far as we are aware of this, we inform the users about it.
a. Google
Unless otherwise stated in this privacy policy, the operator of all Google services mentioned here is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
i. Google Maps
On this website, the service "Google Maps" is integrated via API in order to display geographical information. The use of Google Maps enables Google to collect, process and use data about your use of the service.
Further information about the processing of your data by Google can be found in the Google privacy policy.
ii. Google Analytics
The service "Google Analytics" is used on this website. This service is operated by Google LLC,1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. Google Analytics is a web analysis service and enables us to draw conclusions about user behavior on our website by setting cookies and the information thus obtained. The information generated by the cookies is sent to a Google server in the USA and stored there.
The legal basis for the use of the service is Art. 6 I f DS-GVO - legitimate interest. Our legitimate interest in using this service is that we must be able to analyze and optimize the use of our website.
On our website, the Google Analytics service is only used pseudonymously. Your IP address is only recorded in abbreviated form and thus made anonymous.
With the help of Google Analytics the following data is collected and processed:
-
IP address (anonymized)
-
Usage data
-
Click path
-
App Updates
-
Browser Information
-
Device Information
-
JavaScript support
-
Visited pages
-
Referrer URL
-
Downloads
-
Flash version
-
Location Information
-
Purchase activity
-
Widget interactions
-
Date and time of the visit
By using our website, you agree that your data will be processed by Google in accordance with the description and purposes outlined above. You can prevent the use of cookies by making the appropriate settings in your browser. However, such a setting may mean that the website cannot be used without restrictions.
You can find further information on data protection at Google here.
To stop this tracking, please click here.
iii. YouTube
This website uses the YouTube service to embed videos in the page. The operator of the software of the necessary plugin is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page with embedded YouTube videos using the YouTube plugin, a connection to YouTube servers is established. This tells YouTube which pages you visit.
If you start a video, the operator uses cookies which collect data on user behavior.
Further information on data protection at "YouTube" can be found in the operator's privacy policy.
iv. Google Web Fonts
On this website the service Google Web Fonts is used. The service is provided by Google Ireland Limited Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Google Web Fonts enables us to load and display external fonts, so-called Google Fonts, on our website. Google Web Fonts is locally integrated on our website. This means that the fonts are not loaded from Google servers.
In the context of processing via Google Web Fonts, the following personal data is collected and processed:
- IP address
The legal basis for this processing is Art. 6 para. 1 letter f DSGVO - a legitimate interest. Our legitimate interest in the processing is to present the website in an attractive and user-friendly manner. Local hosting ensures that no data is transferred to Google, and no corresponding data transfer takes place.
Personal data is stored for as long as it is necessary to fulfill the purpose of processing. The data is deleted as soon as it is no longer required for the purpose.
V. Google Ads (formerly GoogleAdwords) and Google Ads Conversion Tracking
This website uses the service Google Ads (formerly GoogleAdwords). The operator of this service is the company Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. The purpose of this service is so-called conversion tracking, i.e., we can detect what happened after you clicked on our advertisements. Cookies are placed for this purpose, but they are only valid for a limited time.
The following data is collected and processed:
- Cookie-ID
- Visited Pages
- IP Addresses
- Duration of visit
- Usage data
- Content user is interested in
- Clicked Ads
- Web requests
- Cookie information
- Referrer URL
- Browser language
- Browser type
The data will be stored for as long as it is necessary for the purpose of the procession. The data will be deleted as soon as it is no longer needed for the processing purposes.
As part of the processing, the data may be transferred to the following recipients besides Google Ireland Limited:
- Google LLC.
- Alphabet Inc.
b. HubSpot
On this website we use the HubSpot service for various purposes. HubSpot is a software company from the USA with a subsidiary in Ireland. Contact us: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500.
HubSpot is an integrated software solution that covers various aspects of our online marketing. These include among others:
Email marketing, reporting, contact management (e.g. user segmentation & CRM), landing pages and contact forms.
Our registration service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information. This information, as well as the content of our website, is stored on servers of our software partner HubSpot. We may use this information to contact visitors to our Web site and to determine what services of our company are of interest to them. All information collected by us is subject to this Privacy Policy. We use all information collected solely to optimize our marketing efforts.
Learn more about HubSpot's privacy policy
More information from HubSpot regarding EU data protection regulations
More information about the cookies used by HubSpot can be found here & here
As part of the optimization of our marketing activities, Hubspot may collect and process the following data
-
Geographical position
-
Browser type
-
Navigation information
-
Reference URL
-
Performance data
-
Information about how often the application is used
-
Mobile apps data
-
HubSpot subscription service credentials
-
Files that are displayed on site
-
Domain names
-
Viewed pages
-
Aggregated use
-
Version of the operating system
-
Internet service provider
-
IP address
-
Device identification
-
Duration of the visit
-
Where the application was downloaded from
-
Operating system
-
Events that occur within the application
-
Access times
-
Clickstream dataDevice model and version
We also use Hubspot to provide contact forms. For more information, please refer to section 7 of this privacy policy.
The legal basis of the processing is your consent pursuant to Art. 6 para. 1 lit. a DSGVO. If you do not want Hubspot to collect and process the above-mentioned data, you may refuse your consent or revoke it at any time with effect for the future.
Personal data will be kept for as long as necessary to fulfill the purpose of processing. The data will be deleted as soon as they are no longer required to achieve the purpose.
Within the scope of processing via HubSpot, data may be transferred to the USA. The security of the transmission is ensured by so-called standard contract clauses, which guarantee that the processing of personal data is subject to a security level that corresponds to that of the DSGVO. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent pursuant to Art. 49 para. 1 lit. a DSGVO can serve as a legal basis for the transfer to third countries. Please refer to the sub-section "7. forms".
c. LinkedIn
We use the retargeting tool and the conversion tracking of LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (āLinkedInā). For this purpose the LinkedIn Insight Tag is incorporated into our webpage. LinkedIn uses it to collect statistical, pseudonymized data from your visit and use of our website and to provide us with the corresponding aggregated statistics based on these. In addition, this information serves to be able to show you relevant offers and recommendations specific to your interests, after you have inquired on the website about certain services, information and offers. The information in this regard is stored in a cookie. More information about Data Privacy of LinkedIn can be found here.
In this process this data will be collected and processed:
- IP Address
- Device information
- Browser information
- Referrer URL
- Timestamp
The data will be stored for as long as it is necessary for the purpose of the procession. The data will be deleted as soon as it is no longer needed for the processing purposes.
Data may be transferred to the USA as part of processing by LinkedIn. The security of the transmission is ensured by so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a security level that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to ensure an adequate level of security, we will obtain your consent in accordance with Art. 49 (1)(a) GDPR prior to the data processing.
d. Hotjar
We may use Hotjar to collect data about your interactions (e.g. where you click, scroll your mouse, move in between pages) and use it to create visual representations of the experience. Website owners get these insights without tracking your entire IP/MAC address (the information that relates to the device you use). While Hotjar processes your IP address during the duration of your session, the IP address is truncated and thereby de-identified before it is ever written to disk on its servers. This is done by removing the last octet of your full IP address.
Some Hotjar tools, like session recordings, reconstruct the individual actions you took during a website visit; others, like heatmaps, aggregate data points from you and hundreds of other visitors in one report.
But in all cases, by default, personal data that you might enter on the site (for example your phone number) will never reach Hotjarās servers. When viewing a session recording will only see asterisks (ā***ā ) instead of numbers.
More information can be found at: https://www.hotjar.com/privacy/
e. Facebook Pixel
Scope of Processing of Personal Data
On our website, we use the Facebook pixel from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA and its representative in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter referred to as: Facebook).
It allows us to track the actions of users after they have viewed or clicked a Facebook advertisement. Personal data may be saved and evaluated as a consequence, above all the activity of the user (especially which pages were visited and which elements were clicked), as well as device and browser information (especially the IP address and the operating system), data on the advertisements displayed (especially which advertisements were displayed and whether the user clicked these), and also data from advertising partners (especially pseudonymized user IDs). This lets us capture the effectiveness of Facebook advertisements for statistical and market research purposes.
Data can be transferred to Facebook servers in the US in the process.
The data collected in this way is anonymous for us, in other words we do not see the personal data of individual users. However, this data is saved and processed by Facebook. Facebook can connect this data with your Facebook account and also use it for own advertising purposes in accordance with Facebookās Data Use Policy.
For more information on the processing of data by Facebook, click here:
https://de-de.facebook.com/policy.php
Purpose of Data Processing
The Facebook pixel is used to analyze and optimize advertising measures.
Legal basis for processing personal data
The legal basis for processing the personal data of users is the consent of the user pursuant to Article 6 (1) sentence 1 (a) GDPR.
Period of Storage
Your personal data will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or for as long as stipulated in law, for example, for tax and accounting purposes.
Possibility for Objection and Removal
You have the right to withdraw your consent to the processing of your personal data at any time. The legality of the processing already conducted based on the consent up until the time of withdrawal shall not be affected by the withdrawal of consent.
You can prevent the collection and processing of your personal data by Facebook by preventing third-party cookies from being stored on your computer, using the āDo Not Trackā function of a supporting browser, disabling execution of script code in your browser, or installing a script blocker, such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com), in your browser.
For more information on possibilities for objection and removal with respect to Facebook, click here:
https://www.adobe.com/de/privacy.html
https://de-de.facebook.com/policy.php
6. Forms
We use the HubSpot service to provide the following online forms. For this purpose we forward your data to HubSpot, which processes the data exclusively on our behalf. See privacy policy of "HubSpot".
a. Free Offer of Digital Content
In order to provide you with our downloadable content, we collect personal data from you. In the following, we will explain this data.
Collected data: E-mail address, last name, first name, company
Purpose: Personalized delivery of the requested content.
Duration of storage: The data is stored only as long as necessary to achieve the purpose. After transmission of the content the data will be deleted.
Legal basis: Art. 6 I b DS-GVO
Optional 1:
See the "Webdemo" privacy policy.
Optional 2:
See Privacy Policy for the "Newsletter".
b. Newsletter
If you subscribe to our newsletter, we store your e-mail address and use it to send the newsletter. Your e-mail address will not be published or given to third parties.
Collected data: E-mail address, first name, last name, company
Intended purpose: Sending the requested newsletter.
Duration of storage: The data will be stored only as long as it is necessary to achieve the purpose. For the newsletter, the data will be stored as long as the sending of a newsletter is intended and you have not objected to the use of your data.
Legal basis: Art. 6 I a DSGVO - Consent
Cancellation: You can cancel our newsletter at any time via a link included in every issue. We will then delete your e-mail address from our mailing list. Alternatively, you can unsubscribe from the newsletter at any time by sending an e-mail to marketing@iplabs.com.
c. Web Demo
If you request an appointment for a web demo, we will use your data to contact you and arrange and conduct an appointment together with you.
Collected data: E-mail address, surname, first name, telephone number, (company)
Purpose: Coordination and execution of the requested web demo as well as preparation and postprocessing of the web demo.
Duration of storage: The data will be stored only as long as it is necessary to achieve the purpose. The data will be stored as long as it is necessary to prepare, follow up and carry out the appointment.
Legal basis: Art. 6 I b DSGVO
d. Test Account
If you register for a test account, we use your data to provide you with the necessary information and to introduce you to the test account and the features of the software.
Collected data: E-mail address, last name, first name, company
Purpose: Provision of the required test account and explanation of the features of the software.
Duration of storage: The data is stored only as long as necessary to achieve the purpose. At the end of the test phase your data will be deleted if you do not become a customer.
Legal basis: Art. 6 I b DS-GVO
7. Rights of Data Subjects
If personal data are processed by ip.labs GmbH as the responsible party, you as the data subject have certain rights under Chapter III of the DS-GVO, depending on the legal basis and purpose of the processing, in particular the right to information (Art. 15 DS-GVO), the right to correction (Art. 16 DS-GVO), the right to deletion (Art. 17 DS-GVO), the right to restrict processing (Art. 18 DS-GVO), the right to data transferability (Art. 20 DS-GVO), and the right to object (Art. 21 DS-GVO). If the processing of personal data is based on your consent, you have the right to revoke this consent under data protection law pursuant to Art. 7 III DS-GVO.
To assert your rights as a data subject in relation to the data processed for the operation of this website, please contact the data protection officer of ip.labs GmbH (see Item 2.). Please note that in order to assert your rights as a data subject arising from the processing of your data by us as a processor commissioned by our customers, you should contact the data protection officer directly. We reserve the right not to answer such inquiries or to pass them on to the company in question.
8. Right of Appeal
We would like to point out that, in accordance with Art. 77 of the DS-GVO, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully by us.
9. Right of Objection
You can object to the use of your data by using the appropriate opt-outs.
10. Final Clauses
ip.labs reserves the right to amend this privacy policy at any time to ensure that it always complies with current legal requirements or to implement changes to the services in the privacy policy, e.g. when new services are introduced or changes are made to the website. The new Privacy Policy will then apply when you return to this website.
Version 10-2024