A well-running photo business is the foundation of success. But how do you measure this in your business and how can data be best used for further optimization?
Quantifying your current performance using key performance indicators (KPIs) gives you a framework against which to evaluate your progress.
This is based on specific KPIs that are aligned with the goals of the business and each individual team member.
A Key Performance Indicator, or KPI, is an important metric that can be used to measure the performance of an activity of a company or business. Many KPIs exist for different business units and activities. The easily understandable performance indicators can be used for continuous monitoring of target achievement.
In short, KPIs are quantifiable metrics or data points that allow you to measure your organization's performance in relation to a goal.
So much for the theory. The bottom line is that there are numerous KPIs that you can track to measure the performance of your business. We present an overview of KPIs that are specifically significant in your Photo Business.
Quantitative and Qualitative KPIs
There are other differentiations between KPIs, such as 'leading' KPIs (predicting future performance) or 'lagging' KPIs (describing a past result). Crucial to the basic choice, however, is this first:
In our experience, the following KPIs are important for any photo business. Of course, this list does not claim to be complete. In the end, it is the individual business goal that is decisive.
A KPI cannot exist in a vacuum. You need multiple data points to provide context and a target for which direction your team is moving. In other words, you first need to know which direction you are moving in and whether that is the right path.
This is the starting point: Choose KPIs that are directly related to your business goals.
Your first course of action, therefore, must be to ask yourself the following questions:
By answering these questions thoughtfully and honestly, you will find the right KPIs for your photo business. For example, a KPI could relate to your goal of increasing sales or even improving customer service.
Focus on a few KPIs rather than a multitude with a resulting plethora of data.
Therefore: The right approach
One thing to remember about KPIs is that they are meant to measure your most significant indicators. Therefore, focus on the most critical ones and make sure they are in line with your overall business goals. Set the goals for your team, decide how you will measure current performance against those goals, and then be prepared to adjust them as needed.
Take a regular review of your KPIs and set specific time frames for this. Your photo business will need to adapt to constant developments. Keep this in mind with regard to your KPIs in order to achieve the best possible optimization.
This article was updated on 18-07-2022.